Quarterly impact methodology
10% of net profit. Defined in public.
Reasons2Live contributes 10% of quarterly net profit to approved partner charities supporting men’s mental health.
Quarterly net profit means recognised Reasons2Live revenue after refunds, taxes, payment and platform fees, product and fulfilment costs, prizes, discounts, marketing, wages, contractors and reasonably allocated operating expenses.
If a quarter has no net profit, the calculated contribution is zero. Published impact updates will show revenue, aggregated expenses, net profit, the 10% contribution, recipients and payment dates.
Supporter memberships are purchases from the US Shopify merchant. They are not represented as tax-deductible donations.